ANNOVERA

Bold. Unafraid. Unapologetic... or should we just say, normal? This film for Annovera is all about normalizing a very common topic for many women all around the globe: contraception. Being able to work on a piece that talks about such an important topic for women in an open, natural, and inviting way was not only refreshing but necessary. With blunt text and stylized graphic design, it was a joy to direct a creative team of women to create a straightforward, non-sugarcoated for this contraceptive vaginal ring.

Role: Director, Designer and Animator

(2020)

 

Styleframes:

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Sketches:

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Full credits
Director Bee Grandinetti
Client Therapeutics MD
Production Co Hornet
Executive Producer Alex Unick
Head of Creative Development Kristin Labriola
Senior Producer Dez Stavracos
Editor Sam Stulin
Production Coordinator Nico Benenati

Storyboard Artist Bee Grandinetti, Kathleen Gleeson
Designers Bee Grandinetti, Sarah Beth Morgan, Linn Fritz, Esther Lalanne
Animators Bee Grandinetti, Sami Healy, Hyo Bin Kang, Mélanie Gohin, Chi Nguyen
Lead Compositor Bee Grandinetti

Agency McCann New York
Executive Creative Director Maru Kopelowicz
Creative Director Lucas Shanks
Creative Director Craig Bishop
Copywriter Emma Bhayani
Art Director Evan Kirby
Executive Design Director David Mashburn
Design Manager Elana Sasson
Design Director Ethan Buller
Designer Grace Schottelkotte
Designer Julie Yu
Producer Gabrielle Levy
Account Director Dana Markiewicz
Account Supervisor Christen Koribanics
Audio Decible
Engineer Tom Goldblatt
VO Artist Hilary Ives
Music Finger Music & Sound Design
Executive Producer Ewa Miller
Producer Jesse McFadden